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Launching comprehensive interior platform - Easy interior decoration

21:31 | 16/07/2021

(Construction) - On July 4, Flexhome - a platform providing comprehensive interior solutions was launched, aiming at digital transformation in Vietnam's interior industry with the message "interior completion after one touch”.

Mr. Tran Quoc Huy - Director of Flexhome.

Flexhome and startup story

In recent years, the apartment real estate market has had strong growth steps, in 2020 alone, more than 100,000 apartments have been born, the need for interior decoration has since become more urgent than ever. Along with the increasing demand for interior decoration, the need for personalization in interior design is also increasingly focused.

In addition, the development of e-commerce websites and the impacts of the Covid-19 epidemic have shifted customers' shopping behavior from traditional methods to online purchases. According to a recent survey, the number of people participated in online shopping increased continuously from 30.3 million in 2015 to 44.8 million in 2019, i.e. an average increase of 10.3% per year. This has created a change for the entire industry and Online to Offline (O2O) has become a more familiar term than ever. This trend is gradually seen as a standard in building solutions to maintain growth and breakthrough in business, becoming an important model of most businesses.

All prompted the founders to launch the Flexhome platform!

E-commerce market size 2020.

So, how does the Flexhome platform solve problems of the market?

To better understand the platform, the reporter had an exchange with Mr. Tran Quoc Huy - Director of Flexhome.

Flexhome interior platform is positioned as a pioneer in digital transformation of the interior industry. “Flexhome's mission is to connect the four sides, creating a cohesive link, providing the one-touch interior completion solution. In order to harmonize the interests of partners while still create values for customers, Flexhome will be the unit that to ensure interests of the participants” – Mr. Huy shared his point of view.

Being asked about what makes Flexjome confident the most, Mr Huy said “We are proud to provide the largest digitized data warehouse in Vietnam with more than 200,000 apartment plot and designs. More proud to have cooperation with leading units in the fields of real estate, construction, interior design, or architecture communities... Thanks to that, Flexhome not only helps customers to get existing desires but also help uncover their hidden desires, help customers answering questions: What do you like, what interior style do you suit? and who can help you to get the style. That's "not possible" in traditional interior companies."

In your opinion, what are the difficulties that Flexhome face?

“We are confident with the product we bring to the market, but there is a problem not only Flexhome face but also a common difficulty of technology companies, which is to "educate" users, build habits to using the platform, remove psychological barriers when making online transactions. In order to get the best solution for customers, Flexhome has built a transparent quotation policy, public evaluation to help customers feel secure and most confident with their choices.”

From this sharing of Mr. Huy, we know that Flexhome has built a large data warehouse with more than 200,000 apartment plot and designs of key projects, all have been integrated on the platform. Thus, when customers having interior design needs, they can go to Flexhome platform to experience, search by apartment codes to get the design relevant to their living spaces.

In addition, Flexhome also applies technology to build effective solutions, helping to optimize the work productivity or business management. For architects, Flexhome has the fast design software - Flex Design, which shortens the design time and produces drawings after only 24 hours. For suppliers, Flexhome brings digital Showroom forum technology to help the improvement of customer experience as well as the effectiveness of product advertisement and sales of businesses. All are for the common goal of optimizing costs and improving business efficiency for partners.

FlexDesign software helps architects to complete drawings with 3 times faster.

Indeed, the digital transformation is no longer a strange problem to the market today, but in the field of interior, this is really a breakthrough, changing the connection method among suppliers and customers, thereby adding values to the parties involved. It can be said that the launch of Flexhome will be the first step and an "anchor" for the trend of digital transformation in the interior field in Vietnam.

See more information about Flexhome at:

By Khanh Phuong


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